Boys in the red: Good reexamination of the yellow-appeal effect

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Boys in the red: Good reexamination of the yellow-appeal effect

Abstract

Elliot, Kayser, Greitemeyer, Lichtenfeld, Gramzow, Maier, and you may Liu (Diary out of Fresh Mindset: Standard, 139(3), 399-417, 2010) indicated that presenting guys facing a purple history or with a yellow clothing enhances the attractiveness, sexual desirability, and you can position about attention regarding girls perceiver. The reason for today’s research was to gain subsequent skills about the robustness together with ecological authenticity associated with reddish feeling. In two studies, we replicated the basic paradigm utilized by Elliot mais aussi al. Test 1 was a near duplication of one’s first test during the the modern show. We demonstrated brand new images off an early child employed by Elliot mais aussi al. on often a red or light history and you can requested professionals (N = 89, ladies subsample letter = 72) to rates they pertaining to perceived attractiveness. Try out 2 (Letter = 32) means a considerably more cutting-edge types of the initial try; i improved the new difference of the stimulus by showing photos out-of numerous people wearing other apparel appearances (formal and you may relaxed, respectively). We didn’t discover people tall perception regarding red either in of the studies. That which we discovered, but not, try a life threatening aftereffect of clothing style with attractiveness evaluations being large for men wear formal garments compared to men wearing informal clothing. Continue reading « Boys in the red: Good reexamination of the yellow-appeal effect »